Scotiabank has dropped their sponsorship of Hockey Canada and public funding has been frozen in light of mishandling of a recent sexual assault case and a culture of silence.
Members of the media may directly contact the following experts:
Myriam Brouard (English and French)
Assistant Professor, uOttawa Telfer School of Management
[email protected]
Michael Mulvey (English and French)
Assistant Professor, uOttawa Telfer School of Management
[email protected]
Professors Brouard and Mulvey can discuss the following:
- What impact does this have for their brand?
- Is this the end of the “old boys’ club” way of managing the institution?
- Could they lose more sponsors?