Need an expert? Hockey Canada Scandal - brand impact

Media
Need an expert
Ice skates
Scotiabank has dropped their sponsorship of Hockey Canada and public funding has been frozen in light of mishandling of a recent sexual assault case and a culture of silence.

Members of the media may directly contact the following experts:

Assistant Professor, uOttawa Telfer School of Management

[email protected]
 

Assistant Professor, uOttawa Telfer School of Management

[email protected]
 

Professors Brouard and Mulvey can discuss the following:

  • What impact does this have for their brand?
  • Is this the end of the “old boys’ club” way of managing the institution?
  • Could they lose more sponsors?