Public relations is about promoting ideas. It means developing brand awareness and using communication tools in traditional or non-traditional media to shape public opinion. In Canada, there is a high demand in the public relations industry. As a PR specialist, you will tell stories about people and organizations. Developing communication plans and materials that could help take businesses or NGOs to the next level is all in a day’s work. You will become a pro at adapting to crises and finding quick and innovative solutions to real issues.
The Department of Communication offers this Honours Bachelor in Public Relations jointly with:
- Algonquin College (in English);
- La Cité (in French);
Combining both theory and practice, this program will give you a key competitive advantage.
There are three ways to fulfill the degree requirements.
Upon successful completion of the program, you will receive both a university degree and a college diploma.